World Heritage Site Tourism and Destination Loyalty along the Silk Road: A Study of U.S. Travelers in Uzbekistan

This study aims to examine the determinants of destination loyalty toward World Heritage Sites (WHSs) along Silk Road tourism in Uzbekistan. It could enable profiling inbound tourists visiting WHSs and identification important loyalty. The results this present valuable empirical evidence among travelers An online survey was conducted collect data from U.S. residents who experienced A total 419 questionnaires were used for study. explored had visited destinations Regarding effect length stay on loyalty, visit 7–13 days are inclined show higher than other groups. Free independent cultural heritage sites showed a level traveler types. indicated that reported Historic Centre Bukhara Province Western Tien-Shan Tashkent proposed model consists travel characteristics, WHS destinations, demographic characteristics. provides several theoretical managerial implications. Moreover, can contribute knowledge regarding increase sustainable management achieve development goals (SDGs).